Notes from inside the work: AI search, production, tooling and live events. Written by the people who did the job, not a content team guessing at it.
Placeholder layout. These six cards show the grid with realistic topics from our own work. Replace them with real posts, or wire this page to WordPress posts so new articles appear here automatically.
Search is shifting from ten blue links to a written answer. That changes what you optimise, what counts as a ranking, and how you measure whether any of it worked.
Generative Engine Optimisation →Most film projects don't run late in the edit. They run late in the gap between sending a cut and hearing back. Here's how we build review into the schedule instead of around it.
Production →Buying software that nearly fits how you work is a slow tax. The story of the internal tools that became Aimplyfy, and what we learned building instead of licensing.
Technology →If you produce the night and capture it separately, you pay twice and get less. How to plan a launch so the room and the feed come out of one budget.
Events →Big organisations kill good work by consensus, not malice. What we put in a strategy document specifically so the idea makes it through the approval chain intact.
Brand Strategy →A plate shot for a menu, a delivery app and a launch campaign are not the same image. Crop, light and context all change. Why shot lists should say where the picture is going.
Photography →No listicles, no reheated SEO advice. Notes from work we have shipped.
Generative Engine Optimisation, AI visibility, and what changes when the answer is written rather than ranked.
How films get made on real timelines, with real stakeholders and real approval chains.
Building tools instead of licensing them, and what that costs and saves.
Events, launches, identity systems, and the craft decisions behind them.