8 Skills To Elevate Your Digital Marketing In 2022

Marketing has been evolving for centuries and with digital marketing taking the lead, each year is a roller coaster in this ever-changing industry. With the emergence of new platforms, trends, and communication channels, 2022 is going to be all about

Design Thinking

An important skill for 2022 is Design Thinking which basically means one is solution-oriented when a problem is presented in front of them. It’s the ability to gather their thoughts and ideas and present them to their peers while coping with the problem at hand and understanding their customers’ concerns and finally presenting the best possible solution.

Market Research

Doing your Market Research is fundamentally the foundation for digital marketing and digital marketers. It’s how one stays relevant in their field by researching user consumption, customer patterns, design trends and keeping an eye out for the latest marketing trends. It’s how one can compete in the ever-evolving world of advertising and marketing.

Video Marketing

We’ve already established that content is king but in 2022 motion content is going to steal the spotlight. With the growing popularity of TikTok, Instagram reels and evergreen youtube, everyone has started making video content and marketing the same. Stats show people spend an average of 4 hours daily scrolling through videos. It is of utmost importance in 2022 to have videos for your brand that conveys a message, tell a story and most importantly showcase your brand and it’s even more important to know how to market this digitally.

Copywriting

Writing is an art that needs to be mastered if you want your brand and yourself to stand out. The digital era has opened up many doors for creative folks with copywriting being at the forefront of it along with design. It’s important for writers to create content that’s engaging, thought-provoking, easily understandable with crisp copies. Alongside this, copywriters have blogs and websites they can excel in through content writing. The thing to keep in mind with blogs and websites for writers is to make sure they’re covering the relevant keywords for their brand for better search optimization.

Audio Marketing

In the coming years, audio marketing will be one skill that will become very important. It’s a great tool to reach your customers and an even better tool for customer retention and customer loyalty. Audio content has enormous potential because you can promote your brand or product with just a voice recording that can be shared on various platforms from youtube, SoundCloud or as a podcast, the possibilities are endless.

Storytelling Skills

In today’s times, storytelling skills are of utmost importance. With the digital world evolving, something that remained constant and never stopped being relevant is storytelling. Storytelling requires creativity, imagination and understanding your customers to be able to communicate your message to them and get them interested in your and your brand’s story. Such skills help establish a connection with your users and customers which serves as a form of brand loyalty.

Content Strategy Skills

As we’ve established multiple times, content is the king of our world. It is important as a marketing professional to plan content for all your platforms ahead, check the latest trends out, sort the type of content to produce and when to publish it along with planning your engagement and the frequency of posting.

Social Listening Skills

Social Listening skills are very important in the current generation. Understanding your customer’s experience with your brand, their thoughts and feedback is vital information for you and your brand. Hence, it’s important as marketers for us to track user experience with your product and page, their feedback which will help create effective digital campaigns.

Evolving with the changing times is how you can stay relevant digitally for your brand. Are you ready to build your skill set in 2022?

Uthra Chandrashekar

Uthra Chandrashekar is a media specialist at the DAV Media also being a psychology buff! Her research and writing explore Marketing, Digital Cultures, Advertising, the Media industry, and Literature, although she fills her soul with thought-provoking ideas about, Woman Empowerment, Social Equality, Counter Culture Living, Art, Music & Cinema.

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DAV MEDIA (Dynamic Audio Visuals) | A creative agency where Innovation meets design. Visual/Audio Identity, Content Creation, 3D Rendering & UX/UI Design. Keeping up with the evolving world, we help brands think creatively, speak creatively and act creatively.